Services

The web can be a daunting place. We aim to coordinate an artists efforts to make the maximum impact.

What we do for Bands:
Social networks: There are tons of them and if your pages aren’t active, they die. We have an army of music lovers that keep each artist page up to date with the latest tour dates, news, pictures, and blogs. We also have strong relationships with the big sites like Imeem, Myspace, Facebook, Buzznet and PureVolume to secure features and front page coverage.

Music News sites: We have a vast database of all the music news sites. We blast them on a weekly basis with any updates to drive traffic where it needs to go (band site, social network, etc). This serves as an echo chamber to get news out about tours, singles, videos, whatever you want.

Contests: Fan interactivity with the artist is crucial to a successful campaign. We put together contests where fans can interact with the artists that they love. This builds the online community and keeps them engaged.

Internet radio: This is becoming a key place to find new artists. We service all the major sites (Last.fm, AOL, Yahoo, Clearchannel.com, satellite radio) with the latest music and set up promotions to call attention to the songs you want.

Blogs: Hey, they either love you or hate you but the truth is, they love music and can be a huge factor in a band’s career. We service all of the major music and pop culture blogs and make sure they know the music is coming.

Ad buys: If you’re lucky enough to have money to buy ads, we can put together a coordinated and effective plan to make sure you hit the people you want with your message.

What we do for Websites:
If a website is not easy to use, it doesn’t matter how many people you get to view it, they won’t come back. Today’s youth are more web smart than you. How do you create an enjoyable experience for them so that they don’t just return, but bring others to your site? We can help.

1) FTW! can offer consulting on the your site navigation and construction. FTW are on the web everyday, all day. We are on hundreds of sites a week and we know what works and what doesn’t. We can evaluate your site from the perspective of a user and make the experience run smoothly and logically.

2) FTW! can evaluate the aesthetic of your site. We will make sure it’s pleasing to the eye, conveys the feeling you want to project, and conveys information in a way as to avoid clutter.

3) FTW! will bring traffic to your site through effective ad placement, offline promotions, and coverage on news sites.


MySpace Page Layouts

FTW! Media has an in-house graphic designer who can turn around a streamlined and professional looking MySpace page for your artist within two weeks. The graphic designer will coordinate with the artist or product manager in order to swiftly turn in a MySpace page that reflects the artist and the look/feel of their new album. This page will also be used as the basis on which the other social network pages are mirrored on. 
 


What we do for Brands:

1) FTW! will put together a comprehensive digital ad campaign utilizing cutting edge creative, extensive PR coverage (online and offline), and an efficient and effective media buy.

2) We will coordinate band/celebrity events to coincide with ad campaigns and tailor them to the message your brand wants to convey. We will then get online and create an echo chamber of site coverage to assure the event gets maximum exposure.


 
NYLON Gift-bag placement

FTW! is happy to be teaming up with NYLON Magazine to provide music based materials for all their up-coming VIP gift bags.

Gift bag placements have included: